So, let's talk about this #QRCode thingy. You've probably seen them. Little square boxes with a bunch of square dots inside of it. Looks like a futuristic barcode; but what is it? Well QR codes are basically "Quick Response" codes designed by Toyota to store and retrieve information quickly. Today, they are basically text storage and quick links to allow your smart phone to read something or take you somewhere on the world wide web.
So, what do you do with them? Link someone to your website? Maybe... But why? QR codes really should have a purpose. People are starting to put them on their business cards, but why do I just want to scan your QR Code to go to your website from my blackberry?
If your going put a QR code on your business card, this is what it should do:
Display your phone number or email address so I can just click on it and call you.
It should pop up your outlook contact information so I can immediately store your information on my blackberry.
I should be able to enter my email address so I can send myself an email with your website and contact information so I can store it on my computer the next time I get to it.
And / or have a form so I can send some information to you.
If you have a QR Code on your business card, make it user friendly. Making your customer's lives easier should be the point. It's going to make them want to come to use you and your business because your easier to reach!
Give it a try.
Have a great day!
Michael D. Chavez
Cherokee Street, L.L.C.
"Live off the Blackberry"